Carry1st expands beyond gaming to enable seamless access to audio subscriptions across Africa through local payment methods

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CAPE TOWN, SOUTH AFRICA -- 1st October 2024 - Carry1st, Africa's leading consumer payments provider, today announces a new partnership with Audiomack, one of the globe’s leading music streaming and discovery platforms with more than 30 million monthly users. This collaboration makes it easier than ever for Audiomack’s customers in Africa to purchase subscriptions to stream their favorite artists using local payment methods.

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Renowned for providing consumers across Africa access to exclusive gaming content for popular titles like VALORANT and Call of Duty: Mobile, Carry1st’s payment solution, Pay1st, enables consumers to pay for digital items via a range of local payment options, such as mobile money, popular digital wallets, and bank transfer.

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This new partnership with Audiomack demonstrates Carry1st’s expansion beyond gaming, highlighting the Shop's growing diversity of content. The Carry1st Shop offers seamless access to a wide range of products, including daily essentials (airtime, data, and electricity), game gift cards and top-ups, lifestyle and entertainment vouchers.

Audiomack, Africa’s leading music streaming platform, serves millions of African music fans. With a strong focus on emerging and independent artists, particularly in the hip-hop, rap, and Afrobeats genres, Audiomack is the top-ranked music streaming app on Apple iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.

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Audiomack’s day, week, and month pass subscriptions will be available for purchase via the Carry1st Shop in local currencies in  Nigeria, Egypt, Ghana, South Africa, Kenya, Morocco, Tanzania, Cameroon, Côte d’Ivoire, Rwanda, Uganda, and Senegal. Subscriptions allow music fans to remove ads, unlock special app features, and bring their support of artists to the next level. This includes unlimited downloads, downloaded playlists, HiFi streaming and more.

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To celebrate this collaboration, customers can take advantage of a flexible and affordable subscription pricing model, with 10% off on all passes.

Guillaume Noé, VP of Growth for Platform at Carry1st, commented on the partnership: 

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"We're really excited to be partnering with such an important platform like Audiomack, which champions entertainment and shares our passion for providing options to African consumers in the entertainment space. This partnership is a testament to our growth and the versatility of the Carry1st Shop. Not only are we unlocking popular games, but we're now also unlocking the music that people love."

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Charlotte Bwana, VP of Marketing at Audiomack, noted;

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"Audiomack is incredibly excited to partner with Carry1st to expand our presence across Africa and make it easier for music fans across the continent to access premium features. Carry1st has been impactful in growing Africa's gaming industry for creators and users, and we are confident we can replicate this approach in the music space."

About Audiomack

Audiomack connects artists with fans. A music streaming and discovery platform boasting over 30 million monthly users, Audiomack lets artists across the world directly upload unlimited music for free while also boasting a curated library of music from all three major labels and Merlin. Industry-leading features include Connect, a messaging tool for artists to engage with their fans; Supporters, where superfans can directly support their favourite artists; and Audiomod, which allows listeners to speed up, slow down, and edit tracks in real-time. With half a million active creators, Audiomack spotlights rising artists and music scenes from across the globe and is a top-5 music app on Android in 17 African countries.

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About Carry1st

Carry1st is Africa’s leading publisher of games and digital content. Its mission is to scale awesome content in frontier markets. Carry1st develops, licences, and publishes games and monetizes them effectively with Pay1st, a proprietary payments solution and the Carry1st Shop, their online marketplace. The company has scaled games such as Call of Duty®: Mobile, VALORANT, Mancala Adventures, and Mergedom. Founded in 2018, the company is backed by Andreessen Horowitz (a16z), Sony, BITKRAFT, Google, and Riot Games. 

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For more information, please contact:

Alexandra Lloyd at Nara Communications 

Alexandra@naracommunications.com

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